CTC Friday Conversation: Pandemic Habits That Stick

**Video Recording Coming Soon**

Inspired by the CUInsight article "Don't Hurry Up to Hurry Back," our Commitment to Change Conversation panelists shared their insights and experiences on habits, lifestyles and changes stemmed from the pandemic that should still be considered today to affect change while managing the well-being of our organizations and team members.

Our esteemed panelists included:

  • Dohnia Dorman, Chief Experience Officer, African-American Credit Union Coalition

  • Ashley Franklin, Vice President Branch Operations, SchoolsFirst Federal Credit Union

  • Juan Fernandez, President/CEO, Credit Union Association of New Mexico

  • Ed Presnell, Regional Business Executive, Peach State Federal Credit Union

Brandi Stankovic, Chief Operating Officer and Chief Strategy Officer for CU Solutions Group, moderated the panel.

Keep reading to learn more about our participants.


Dohnia Dorman

Chief Experience Officer

African-American Credit Union Coalition

As Chief Experience Officer for the African-American Credit Union (AACUC), Dohnia Dorman optimizes operational efficiency, enhances the member experience and amplifies the AACUC brand through marketing and events for the award-winning organization. She holds a Master of Business Administration, Bachelor of Arts in Journalism and Mass Communication and double major in Spanish from the University of New Mexico. She has attained several certifications including Agile Leadership, Nonprofit Management and Diversity, Equity and Inclusion in the Workplace.

A seasoned executive with more than 10 years of experience in the credit union movement, Dohnia graduated from Western CUNA Management School with highest honors and has completed Filene Research Institute’s i3 innovation program. She has been awarded multiple national marketing, public relations and communication awards and was named Woman of Influence by the Albuquerque Business Journal and Rookie of the Year by the Credit Union Executive Society.

She has held various leadership roles including Vice President of Account Relationship Operations, Vice President of Deposit Operations and Marketing Director for Suncoast Credit Union, Vice President of Marketing for Rio Grande Credit Union and Part-Time Adjunct Professor for her alma mater. Prior to joining AACUC full-time, she volunteered as Director of Events, coordinating the 2020 and 2021 virtual annual conferences.

Dorman values being a creative, solutions-driven servant leader. She is passionate about developing the potential of women, helping nonprofits achieve their strategic purpose and supporting initiatives concerning literacy, financial empowerment and food insecurity. She has volunteered or held leadership positions for Toastmasters, the Tampa Bay Black MBA Association, the Junior League of Tampa and Junior League of Albuquerque, CUNA Councils, and the New Mexico Credit Union Education Foundation.


Juan Fernandez


Credit Union Association of New Mexico

Juan Fernandez Ceballos is the President/CEO of the Credit Union Association of New Mexico. Juan has served the credit union movement for nearly 20 years. His work in credit unions began at an early age working as a credit union teller while pursuing his college degree.

Prior to his work in New Mexico, Juan held positions leading the credit unions’ community development efforts in New York. Through his work, he has worked with credit unions to help them seize opportunities to serve unmet needs in their communities, help their members, and achieve sustainable growth.

In New Mexico, Juan’s team drafted and successfully passed legislative initiatives to lower the compliance burden and enable credit unions to reach more markets and communities. Juan has spent his career building coalitions and forging relationships needed to drive effective change. He brings people together to achieve consensus across political lines and ideologies.

Juan’s career has also involved work to help lift up the underserved communities in the states he has lived. He developed partnerships within communities and new programs and services to better reach the underserved. Most recently, Juan launched programs to help New Mexico credit unions achieve CDFI certification and serve needs that were not met by other financial institutions. His experience across segments of the cooperative movement, in particular with economic development initiatives, has led Juan to pursue a stronger and more vibrant cooperative collaboration across the movement.

Born and raised in Puerto Rico, he is very passionate about helping cooperatives reaching Latino, immigrant, and communities of color. Juan received his Bachelor of Arts in Economics from Binghamton University and his Master of Business Administration from Western Governors University.


Ashley Franklin

Vice President Branch Operations

SchoolsFirst Federal Credit Union

Ashley Franklin is a vibrant professional with diverse experience in banking, team member and community relations. She is a collaborative and transformational leader, focused on investing in others to become everything they have the potential to become.

Ashley studied Psychology and Biology at the University of California at Los Angeles (UCLA) where she received her degree in 2007. While pursuing her degree and an initial career in medicine Ashley worked part time at Wells Fargo Bank. During her tenure at Wells Fargo, the CEO of a boutique community bank (Broadway Federal Bank, now City First Bank) in Los Angeles, was so impressed with her customer service that he offered her an opportunity to join his community bank. Ashley joined Broadway and worked her way up from teller to Branch Manager after realizing that the gift of healing that she believed she had, would not be in the form of medical healing but rather in the “healing” of the financial well – being of the communities she grew up in.

After making the career change from medicine to banking, Ashley began to look for opportunities to expand and grow. In 2010, Ashley was introduced to the credit union movement by her husband, when he finally convinced her to open a membership at Wescom Credit Union. From then on, she began to experience firsthand the credit union difference! That difference compelled her to get more involved in the movement and in 2012, Ashley joined SchoolsFirst Federal Credit Union, headquartered in Tustin, California as a Branch Manager. In 2017, Ashley was promoted to Vice President of Branch Operations where she currently leads sixteen branches in the Los Angeles County area.


Ed Presnell

Regional Business Development Executive

Peach State Federal Credit Union